Black Friday & Cyber Monday is Melissa Odabash's time-boxed discount event, spanning swimwear and beachwear across existing stock, built for a single weekend of planned seasonal shopping.
One weekend a year carries more of the annual discount conversation than any other, and this is Melissa Odabash's single destination for it - a clearly bounded event rather than a rolling, indefinite markdown, distinct from the year-round Sale page precisely because of that time limit.
Brussels Black Bikini Top and Bel Air Black Bikini Top, underwired swimsuits in premium Italian swim fabric, lead the reductions in the brand's core black palette, while Cancun Black Bikini Top, Genoa Black Mazy Bikini Top and Kailua Black Bikini Top, further swim styles in the same fabric, extend the event into more silhouettes. Rhodes Black Mazy Swimsuit, Abruzzo Black Swimsuit, Ashley Black Dress, Barcelona Black Bikini Top and Dawn Black Skirt - spanning swim fabric and cotton or viscose beachwear - round out the edit, so the event isn't limited to a single category. Sizes and colours across all ten styles are limited to existing stock in premium Italian swim fabric, cotton and viscose, so nothing here is restocked mid-event once it sells through.
Shop early in the window for the widest size and colour availability, since stock isn't replenished mid-event. Once the weekend closes, these reductions close with it until the next cycle. A discount this time-boxed rewards planning ahead rather than waiting until the final hours.