Discover New Arrivals

Discover the latest from Melissa Odabash with our evolving edit of new-season swimwear, beachwear and resortwear for 2027.


New Arrivals brings together the latest pieces to join the collection, from refined bikinis and sculpting swimsuits to effortless cover-ups and elevated beachwear. Signature silhouettes return alongside fresh shapes, new prints and seasonal updates designed for destination dressing.

The 2027 collection moves through a considered palette of coastal blues, soft pastels, warm neutrals and richer seasonal shades, complemented by tactile knits, embroidery, lace and subtle shimmer. The result is a polished mix of modern swimwear and resortwear designed to take you from poolside mornings to long lunches and evenings away.
With new pieces added regularly, there is always something new to discover. Revisit New Arrivals throughout the season for the latest launches, or explore the full Swimwear, Bikinis, Swimsuits and Beachwear collections.

Discover New Arrivals

The 2027 collection moves through a considered palette of coastal blues, soft pastels, warm neutrals and richer seasonal shades, complemented by tactile knits, embroidery, lace and subtle shimmer. With new pieces added regularly, there is always something new to discover. Revisit New Arrivals throughout the season for the latest launches, or explore the full Swimwear, Bikinis, Swimsuits and Beachwear collections.

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NEW ARRIVALS

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Pre-Cruise 2027 opens the season with a focused edit of luxury swimwear and beachwear, shaped by Melissa’s eye for fit, colour and Mediterranean resort dressing. Ripples, Breeze, Jardin, Marine and Red move from textured pale blue and floral print to timeless Navy and confident Red.

New swimwear includes the Del Ray Bikini, Balearic Swimsuit, Cuba Bikini and Saya Bikini, alongside signatures such as the Cancun Bikini, Brussels Bikini and Panarea Swimsuit. Beachwear introduces the Monica Kaftan, Rosalie Breeze Dress and Remi and Stevie cover-ups, with crochet, lace and printed fabrics adding texture and lightness.

Designed as a complete holiday wardrobe, Pre-Cruise brings swimwear and beachwear together for European escapes and winter sun. Coordinating colour stories and enduring shapes reflect Melissa’s lived understanding of how women dress on holiday: pieces that move naturally from poolside to lunch and beyond.

Pre-Cruise 2027 opens the season with a focused edit of luxury swimwear and beachwear, shaped by Melissa’s eye for fit, colour and Mediterranean resort dressing. Ripples, Breeze, Jardin, Marine and Red move from textured pale blue and floral print to timeless Navy and confident Red.

New swimwear includes the Del Ray Bikini, Balearic Swimsuit, Cuba Bikini and Saya Bikini, alongside signatures such as the Cancun Bikini, Brussels Bikini and Panarea Swimsuit. Beachwear introduces the Monica Kaftan, Rosalie Breeze Dress and Remi and Stevie cover-ups, with crochet, lace and printed fabrics adding texture and lightness.

Designed as a complete holiday wardrobe, Pre-Cruise brings swimwear and beachwear together for European escapes and winter sun. Coordinating colour stories and enduring shapes reflect Melissa’s lived understanding of how women dress on holiday: pieces that move naturally from poolside to lunch and beyond.

Discover the latest New Arrivals, explore seasonal styles in Editions, or shop Jardin, Crochet Cover-Ups, Blue Beachwear and Blue Swimwear.

Our seasonal calendar is built around four main collections: Pre-Cruise, Cruise, Spring Summer and High Summer. Pre-Cruise introduces the season ahead with a smaller capsule, marking the start of the season with a distinct edit of swimwear and resortwear.

Alongside these seasonal launches, our evergreen collections evolve throughout the year. Editions reimagines signature, recognisable Melissa Odabash styles in more directional colour stories, offering a fresh take on established silhouettes. Core is our permanent collection of enduring swimwear icons, available year-round, while Lounge offers an ongoing edit of relaxed resort pieces.

New Arrivals is continually refreshed as seasonal collections, Editions updates and new styles arrive. Sign up to the Melissa Odabash newsletter for early access to new collections, seasonal launches and the latest arrivals.

Selected sold-out Melissa Odabash styles may return, although availability is not guaranteed. Seasonal collections become more limited as the year progresses.

To be notified if a style returns, select Notify Me on the product page and enter your email address to receive a back-in-stock alert. You can also contact our Customer Care team for help with product availability.

Melissa designs each seasonal story as a complete holiday wardrobe, with swimwear and beachwear developed through the same colour, print and texture. Layer a bikini or swimsuit with a lightweight kaftan, fluid dress or crochet cover-up for a look that moves from poolside into lunch or sunset drinks without losing its polish.

Pre-Cruise 2027 was shot in Sicily, a setting that captures the collection’s Mediterranean ease. For Sicily, Capri or the Côte d’Azur, pair swimwear with lightweight beachwear and crochet; for the Maldives or Caribbean, choose fluid cover-ups and easy dresses suited to warm days that move from beach to evening.

For more inspiration, explore our What to Wear For occasion guides and destination edits for styling ideas shaped around the way you travel.

Melissa Odabash swimwear is designed as an investment in fit, craftsmanship and longevity. Drawing on decades of expertise, Melissa refines each cut to create bikinis and swimsuits that hold their place in a holiday wardrobe well beyond one season.

Timelessness is central to the brand. Core brings together enduring swimwear signatures, while seasonal collections introduce new colour stories around established shapes. Bikini tops and bottoms are sold separately, allowing you to choose the fit and coverage that work best for you. Across beachwear, cotton and linen sit alongside crochet, lace and lightweight fabrics chosen for warm-weather dressing.

Founded in 1999, the brand is anchored in Melissa’s lived experience of swimwear, fit and travel. That knowledge informs everything from the precision of the cut to the way pieces work together across a destination, giving the collection confidence, longevity and a distinctly Mediterranean point of view.