Discover New Arrivals
New Arrivals is Melissa Odabash's continuously updated edit: trending swimwear, beachwear, colourways and prints, refreshed monthly ahead of each piece finding its permanent collection. Suited to a returning customer checking what's changed since their last visit rather than browsing the full range again. Some pages on this site are built to be visited once a season; this one is built to be checked every month, updating continuously rather than launching once and sitting still. Expect trending silhouettes, popular seasonal colourways, newly introduced prints and the occasional standout piece that doesn't fit neatly into any other collection - all surfaced here first, ahead of being sorted into a permanent home elsewhere on the site. What's shown changes monthly, so the specific styles here today won't be the same ones next month, by design rather than oversight. Nothing named here today is guaranteed to stay - once a piece finds its footing, it moves into its permanent collection and makes room for whatever launches next. Every piece shown here moves through the same design process as the brand's permanent collections - nothing is added to this page as a placeholder. Browse Swimwear or Beachwear for the full, permanent range, and come back here monthly for whatever's newest. A page built to change monthly rewards a habit of checking back more than a single deep read.
Discover New Arrivals
New Arrivals is Melissa Odabash's continuously updated edit: trending swimwear, beachwear, colourways and prints, refreshed monthly ahead of each piece finding its permanent collection. Suited to a returning customer checking what's changed since their last visit rather than browsing the full range again. Browse Swimwear or Beachwear for the full, permanent range, and come back here monthly for whatever's newest. A page built to change monthly rewards a habit of checking back more than a single deep read.
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Frequently Asked Questions
View All FAQsPre-Cruise 2027 opens the season with a focused edit of luxury swimwear and beachwear, shaped by Melissa’s eye for fit, colour and Mediterranean resort dressing. Ripples, Breeze, Jardin, Marine and Red move from textured pale blue and floral print to timeless Navy and confident Red.
New swimwear includes the Del Ray Bikini, Balearic Swimsuit, Cuba Bikini and Saya Bikini, alongside signatures such as the Cancun Bikini, Brussels Bikini and Panarea Swimsuit. Beachwear introduces the Monica Kaftan, Rosalie Breeze Dress and Remi and Stevie cover-ups, with crochet, lace and printed fabrics adding texture and lightness.
Designed as a complete holiday wardrobe, Pre-Cruise brings swimwear and beachwear together for European escapes and winter sun. Coordinating colour stories and enduring shapes reflect Melissa’s lived understanding of how women dress on holiday: pieces that move naturally from poolside to lunch and beyond.
Pre-Cruise 2027 opens the season with a focused edit of luxury swimwear and beachwear, shaped by Melissa’s eye for fit, colour and Mediterranean resort dressing. Ripples, Breeze, Jardin, Marine and Red move from textured pale blue and floral print to timeless Navy and confident Red.
New swimwear includes the Del Ray Bikini, Balearic Swimsuit, Cuba Bikini and Saya Bikini, alongside signatures such as the Cancun Bikini, Brussels Bikini and Panarea Swimsuit. Beachwear introduces the Monica Kaftan, Rosalie Breeze Dress and Remi and Stevie cover-ups, with crochet, lace and printed fabrics adding texture and lightness.
Designed as a complete holiday wardrobe, Pre-Cruise brings swimwear and beachwear together for European escapes and winter sun. Coordinating colour stories and enduring shapes reflect Melissa’s lived understanding of how women dress on holiday: pieces that move naturally from poolside to lunch and beyond.
Discover the latest New Arrivals, explore seasonal styles in Editions, or shop Jardin, Crochet Cover-Ups, Blue Beachwear and Blue Swimwear.
Our seasonal calendar is built around four main collections: Pre-Cruise, Cruise, Spring Summer and High Summer. Pre-Cruise introduces the season ahead with a smaller capsule, marking the start of the season with a distinct edit of swimwear and resortwear.
Alongside these seasonal launches, our evergreen collections evolve throughout the year. Editions reimagines signature, recognisable Melissa Odabash styles in more directional colour stories, offering a fresh take on established silhouettes. Core is our permanent collection of enduring swimwear icons, available year-round, while Lounge offers an ongoing edit of relaxed resort pieces.
New Arrivals is continually refreshed as seasonal collections, Editions updates and new styles arrive. Sign up to the Melissa Odabash newsletter for early access to new collections, seasonal launches and the latest arrivals.
Selected sold-out Melissa Odabash styles may return, although availability is not guaranteed. Seasonal collections become more limited as the year progresses.
To be notified if a style returns, select Notify Me on the product page and enter your email address to receive a back-in-stock alert. You can also contact our Customer Care team for help with product availability.
Melissa designs each seasonal story as a complete holiday wardrobe, with swimwear and beachwear developed through the same colour, print and texture. Layer a bikini or swimsuit with a lightweight kaftan, fluid dress or crochet cover-up for a look that moves from poolside into lunch or sunset drinks without losing its polish.
Pre-Cruise 2027 was shot in Sicily, a setting that captures the collection’s Mediterranean ease. For Sicily, Capri or the Côte d’Azur, pair swimwear with lightweight beachwear and crochet; for the Maldives or Caribbean, choose fluid cover-ups and easy dresses suited to warm days that move from beach to evening.
For more inspiration, explore our What to Wear For occasion guides and destination edits for styling ideas shaped around the way you travel.
Melissa Odabash swimwear is designed as an investment in fit, craftsmanship and longevity. Drawing on decades of expertise, Melissa refines each cut to create bikinis and swimsuits that hold their place in a holiday wardrobe well beyond one season.
Timelessness is central to the brand. Core brings together enduring swimwear signatures, while seasonal collections introduce new colour stories around established shapes. Bikini tops and bottoms are sold separately, allowing you to choose the fit and coverage that work best for you. Across beachwear, cotton and linen sit alongside crochet, lace and lightweight fabrics chosen for warm-weather dressing.
Founded in 1999, the brand is anchored in Melissa’s lived experience of swimwear, fit and travel. That knowledge informs everything from the precision of the cut to the way pieces work together across a destination, giving the collection confidence, longevity and a distinctly Mediterranean point of view.