Cruise is Melissa Odabash's season-opening collection, launching in September and October in lace-crochet and printed beachwear, built for long-haul winter sun ahead of the Spring Summer drop.
Cruise has nothing to do with a boat - in fashion, it's the name for the collection that opens the year, launching well ahead of the Spring Summer that follows. Melissa Odabash's Cruise collection was shot in St Tropez and Palermo, a pairing that firmly grounds this season in the brand's Mediterranean roots rather than treating it as a throwaway pre-season filler, built for long-haul winter sun as much as for the Mediterranean itself - a Caribbean getaway, or a Christmas spent lazing in the Maldives.
Pack Elena Ivory Shirt and Odette Ivory Trousers for daytime and Electra Black Dress for after dark, and let the rest of the collection fill in the days between. Cruise exists precisely because winter sun shouldn't mean waiting until spring for something considered to wear - two decades of building a genuinely international clientele means designing for whichever hemisphere is in season.
Pack Elena and Odette for daytime and Electra for after dark, and let the rest of the collection fill in the days between. Cruise exists precisely because winter sun shouldn't mean waiting until spring for something considered to wear.
