{"title":"What to Pack: Tulum","description":"\u003cp\u003ePared-back luxury defines the Tulum wardrobe. Earthy colour, natural texture and relaxed silhouettes shape our destination edit of Melissa Odabash’s 2027 Cruise Collection, bringing together luxury \u003ca href=\"\/collections\/swimwear\"\u003eswimwear\u003c\/a\u003e and \u003ca href=\"\/collections\/resort-wear\"\u003eresort wear\u003c\/a\u003e in burnished Bronze, sun-baked Terracotta, muted Olive, soft Ivory and chocolate Brown, with timeless Black providing contrast. Together, the palette feels grounded and understated, yet polished enough for Tulum’s celebrated beach clubs.\u003c\/p\u003e\n\u003cp\u003eBronze lends a subtle glow to the edit, particularly in the \u003ca href=\"\/products\/devon-bronze-bikini-top\"\u003eDevon Bikini\u003c\/a\u003e, paired with the coordinating \u003ca href=\"\/products\/annabeth-bronze-skirt\"\u003eAnnabeth Skirt\u003c\/a\u003e for an effortless transition beyond the water. Olive and Brown introduce deeper, organic tones, while the \u003ca href=\"\/products\/kailua-black-bikini-top\"\u003eKailua\u003c\/a\u003e and \u003ca href=\"\/products\/jen-black-dress\"\u003eJen\u003c\/a\u003e in Black offer a sleek counterpoint to the warmer palette.\u003c\/p\u003e\n\u003cp\u003eAway from the beach, Terracotta takes shape in the \u003ca href=\"\/products\/helena-terracotta-shorts\"\u003eHelena Shorts\u003c\/a\u003e and \u003ca href=\"\/products\/polly-terracotta-top\"\u003ePolly Top\u003c\/a\u003e, an easy co-ord that captures the relaxed mood of the destination. Soft Ivory offers a fresh contrast in the \u003ca href=\"\/products\/odette-ivory-trousers\"\u003eOdette Trouser\u003c\/a\u003e and \u003ca href=\"\/products\/elena-ivory-shirt\"\u003eElena Shirt\u003c\/a\u003e; worn together, the fluid separates create an understated resort look, while individually they layer effortlessly over swimwear.\u003c\/p\u003e\n\u003cp\u003eTexture brings the edit together. Crochet, raffia and lightweight layers give the neutral palette a tactile quality, moving easily between slow mornings, long lunches and afternoons at the beach club. The woven \u003ca href=\"\/products\/lipari-beige-bag\"\u003eLipari Bag\u003c\/a\u003e and raffia crochet \u003ca href=\"\/products\/cara-tan-hat\"\u003eCara Cowboy Hat\u003c\/a\u003e add a distinctly bohemian finish without losing the sense of refinement.\u003c\/p\u003e\n\u003cp\u003eThe result is a Tulum packing list built around considered simplicity: earthy swimwear, versatile resort pieces and artisanal textures suited to days by the water, cenote-side escapes and dinner after sunset.\u003c\/p\u003e","products":[{"product_id":"malibu-olive-bikini-top","title":"Malibu Olive Bikini Top","description":"\u003cp\u003eAn Olive-green triangle bikini top with fine ties and gold-tone ring trims. Effortless and contemporary, the Malibu Bikini Top in Olive pairs a natural colour palette with an enduring Odabash silhouette. 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Made from premium Italian swim fabric with an ultra-soft handle and SPF 50+ protection, they are elevated by signature branded gold-tone cord ends for unmistakable Odabash glamour.\u003c\/p\u003e\u003cp\u003e“This style has been part of my collection for the past twenty years, yet it remains as relevant and refined today as when I first introduced it.” - Melissa Odabash\u003c\/p\u003e\u003cp\u003ePair with the matching \u003ca href=\"\/products\/cancun-black-bikini-top\"\u003eCancun Black Bikini Top\u003c\/a\u003e for a timeless holiday look.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Tie-Side\u003cbr\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Moderate\u003cbr\u003e\u003cstrong\u003eHardware:\u003c\/strong\u003e Rectangle Trim, Cord Ends\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 86% Nylon, 14% Elastane, SPF 50+\u003cbr\u003e\u003cstrong\u003eModel Info:\u003c\/strong\u003e Model is 174 cm \/ 5'8.5\" and wears US6. 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Bohemian elegance defines the Victoria Kaftan Dress in Black. An enduring holiday favourite, its relaxed pure-cotton silhouette falls to mid-thigh and is framed by dramatic bell sleeves. A plunging V-neckline brings feminine allure, while intricate embroidery and delicate crochet inserts add texture and artisanal appeal. Equally suited to days by the beach and relaxed city breaks, it is a versatile addition to any destination wardrobe.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Mini Kaftan\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed Fit\u003cbr\u003e\u003cstrong\u003eDesign Details:\u003c\/strong\u003e Crochet Inserts, Lace Trim, Fluted Sleeves, Broderie Anglaise\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Cotton\u003cbr\u003e\u003cstrong\u003eModel Info:\u003c\/strong\u003e Model is 174 cm \/ 5'8.5\" and wears size Small. 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Understated and endlessly adaptable, the Melissa Odabash Pareo in Black is an essential addition to any holiday wardrobe. Crafted from ultra-soft, lightweight premium fabric, it can be tied at the hips as a chic skirt or styled as a halterneck dress for increased coverage. A tonal herringbone border adds subtle texture, complemented by carefree bohemian tassel trims.\u003c\/p\u003e\u003cp\u003eWear it over your favourite Odabash swimwear for effortless poolside glamour.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Sarong\u003cbr\u003e\u003cstrong\u003eDesign Details:\u003c\/strong\u003e Pom-Pom Border Trim\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Modal\u003c\/p\u003e","brand":"Melissa Odabash","offers":[{"title":"Default Title","offer_id":42851478208687,"sku":"889624293704","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/7682\/6448\/files\/pareo-black_model_2026_F.jpg?v=1760003671"},{"product_id":"sandals-dark-brown","title":"Leather Flip Flop Dark Brown","description":"\u003cp\u003eDark Brown genuine-leather flip flops with practical rubber soles. Rich and understated, the Melissa Odabash Leather Flip Flops in Dark Brown are designed for timeless holiday style. Their minimalist toe-post shape is crafted from genuine leather and finished with sturdy rubber soles, making them an effortless choice for long summer days. Gold-tone branded hardware adds a warm, polished accent to this sophisticated and versatile colourway.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Flip Flops\u003cbr\u003e\u003cstrong\u003eDesign Details:\u003c\/strong\u003e Gold-Tone Hardware\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Leather\u003c\/p\u003e","brand":"Melissa Odabash","offers":[{"title":"5","offer_id":42101596422319,"sku":"889624295289","price":103.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":42101596455087,"sku":"889624295296","price":103.0,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":42101596487855,"sku":"889624295302","price":103.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":42101596520623,"sku":"889624295319","price":103.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":42101596553391,"sku":"889624295326","price":103.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":42101596586159,"sku":"889624295333","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/7682\/6448\/files\/sandals-dark-brown_cutouts_2025.jpg?v=1759327647"},{"product_id":"cara-tan-hat","title":"Cara Tan Hat","description":"\u003cp\u003eA Tan straw woven cowboy hat with a decorative embroidered band. 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A beautifully embellished beaded hat band in a neutral palette creates a striking contrast around the crown, elevating the simple shape with an artisanal, bohemian touch.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Cowboy Hat\u003cbr\u003e\u003cstrong\u003eDesign Details:\u003c\/strong\u003e Beaded Band\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Raffia\u003c\/p\u003e","brand":"Melissa Odabash","offers":[{"title":"Default Title","offer_id":44427138039983,"sku":"889624349906","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/7682\/6448\/files\/cara-tan-hat_cutouts_2025.jpg?v=1759327589"},{"product_id":"sydney-olive-swimsuit","title":"Sydney Olive Swimsuit","description":"\u003cp\u003eAn Olive-green bandeau swimsuit with adjustable ruching across the body. Effortless and contemporary, the Sydney Swimsuit in Olive combines an earthy colour with a versatile, figure-flattering design. Removable pads provide optional shaping beneath the bandeau neckline, and soft ruching creates elegant definition through the bust and body. Side ties offer flexibility, allowing the shape and coverage to be adjusted to suit you. The quick-drying premium Italian swim fabric is ultra-soft and provides SPF 50+ protection.\u003c\/p\u003e\u003cp\u003e“The Sydney is a shape that flatters every body. 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Bust: 81 cm \/ 32\", Waist: 60 cm \/ 23.5\", Hips: 93 cm \/ 36\"\u003c\/p\u003e","brand":"Melissa Odabash","offers":[{"title":"2","offer_id":45910183936175,"sku":"889624366576","price":282.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":45910183968943,"sku":"889624366583","price":282.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":45910184001711,"sku":"889624366590","price":282.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":45910184034479,"sku":"889624366606","price":282.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":45910184067247,"sku":"889624366613","price":282.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":45910184100015,"sku":"889624366620","price":282.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/7682\/6448\/files\/sydney-olive-swimsuit_cutouts_2026.jpg?v=1759217390"},{"product_id":"alba-olive-bikini-top","title":"Alba Olive Bikini Top","description":"\u003cp\u003eAn Olive-green bandeau bikini top with a striking V-front detail. 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Finished with a secure clasp at the back, this refined style is crafted from quick-drying, ultra-soft premium Italian swim fabric with SPF 50+ protection.\u003c\/p\u003e\u003cp\u003eWear alongside the \u003ca href=\"\/products\/alba-olive-bikini-bottom\"\u003eAlba Olive Bikini Bottom\u003c\/a\u003e for chic holiday styling.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Bandeau, Removable Pads\u003cbr\u003e\u003cstrong\u003eSupport:\u003c\/strong\u003e Minimal\u003cbr\u003e\u003cstrong\u003eHardware:\u003c\/strong\u003e None\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 86% Nylon, 14% Elastane, SPF 50+\u003cbr\u003e\u003cstrong\u003eModel Info:\u003c\/strong\u003e Model is 174 cm \/ 5'8.5\" and wears US6. Bust: 81 cm \/ 32\", Waist: 60 cm \/ 23.5\", Hips: 93 cm \/ 36\"\u003c\/p\u003e","brand":"Melissa Odabash","offers":[{"title":"2","offer_id":45910187147439,"sku":"889624346936","price":134.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":45910187180207,"sku":"889624346943","price":134.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":45910187212975,"sku":"889624346950","price":134.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":45910187245743,"sku":"889624346967","price":134.0,"currency_code":"USD","in_stock":false},{"title":"10","offer_id":45910187278511,"sku":"889624346974","price":134.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":45910187311279,"sku":"889624346981","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/7682\/6448\/files\/alba-olive-bikini-top_cutouts_2026.jpg?v=1759217390"},{"product_id":"alba-olive-bikini-bottom","title":"Alba Olive Bikini Bottom","description":"\u003cp\u003eOlive-green fixed-side bikini bottoms in a sleek hipster shape. 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